RCS Business Messaging

Messaging that's
branded, rich,
and interactive.

Go beyond plain text. Send verified, branded RCS messages with carousels, images, quick-reply buttons, and real-time read receipts — delivered natively to Android devices across India.

Get started with RCS Request a demo

8×

Higher engagement vs SMS

70%

Avg read rate

500+

Brands on MDS RCS

✅ Verified sender

📖 Read 2 min ago

MDS

MDS Digital Media

✔ Verified Business

🎁

Exclusive Diwali Offer

Save 30% — valid till Oct 31

Shop Now

View Details

Hi Rahul 👋 Your EMI of ₹4,200 is due on 5th Nov. Choose an option:

10:32 AM

Pay Now

Remind Later

Talk to Agent

Pay Now

10:33 AM ✓✓

Why upgrade

RCS vs SMS — the difference
is everything.

SMS Plain text. No branding. No data.

✕160-character plain text only
✕No brand logo or verified sender badge
✕No images, videos, or carousels
✕No clickable buttons inside message
✕No delivery or read receipts
✕No analytics on engagement
✕Easily ignored — looks like spam

RCS Rich. Branded. Interactive.

✓Unlimited rich text, images, video & files
✓Verified business logo & sender name
✓Image carousels & product cards
✓Quick-reply buttons & suggested actions
✓Real-time delivery & read receipts
✓Full engagement analytics dashboard
✓Trusted, verified — builds brand confidence

Platform capabilities

Everything your brand needs
in one rich message.

🎠

Rich media carousels

Showcase products, offers, or properties in swipeable image carousels — just like an app, inside a message thread.

✅

Verified sender branding

Your brand logo, verified checkmark, and business name appear at the top of every message — zero phishing risk.

🖱️

Quick-reply buttons

Guide customers to the next action with one-tap buttons — Pay Now, Book Appointment, Track Order, Talk to Agent.

📊

Real-time analytics

Track delivery, open, read, and click rates per campaign in real time. A/B test messages and optimise automatically.

🤖

AI-powered personalisation

Personalise message content, timing, and CTAs for each recipient using behavioural data and predictive AI.

⚡

Seamless API integration

Plug RCS into your existing CRM, CDP, or marketing stack via our REST API. Go live in days, not months.

Use cases

RCS works across every
customer journey stage.

🏦

BFSI — EMI reminders & alerts

Send branded payment reminders with one-tap "Pay Now" buttons, loan offers with product carousels, and real-time fraud alerts — all in a verified RCS thread that customers trust.

Payment remindersLoan offersFraud alerts

🛒

D2C & e-commerce — product discovery

Replace plain order-update SMSes with rich messages showing product images, delivery tracking, and upsell carousels — driving repeat purchases directly from the message.

Cart recoveryOrder updatesProduct carousels

🏠

Real estate — property showcasing

Share image carousels of properties, embed location maps, and add "Schedule Visit" quick-reply buttons — turning a cold message into a booked site visit.

Property imagesSite visit bookingLocation share

🏥

Healthcare — appointments & results

Send appointment confirmations with "Reschedule" and "Add to Calendar" buttons, lab report summaries with downloadable PDFs, and medicine reminders — all in one thread.

Appointment bookingLab reportsReminders

See it in action

What RCS looks like on real devices.

These are the actual message experiences your customers receive — rich, branded, and interactive — natively in their Android Messages app.

9:41

‹

Nova Finance

✔ Verified Business

⋮

Today

💳

EMI Due Alert

5th November 2025

Your EMI of ₹4,200 is due

Personal Loan — A/c ••••4821

Pay before 5 Nov to avoid charges

Pay Now ₹4,200

View Statement

Set Reminder

Talk to Agent

10:32 AM · Delivered ✓✓

BFSI

EMI payment reminder

Branded card with one-tap payment CTA and quick-reply chips

11:15

‹

Veloura

✔ Verified Business

⋮

Today

Hi Priya! 🎉 Your wishlist items are on sale. Swipe to explore →

💄

Lakme Lip Gloss

~~₹699~~ ₹489

Add to Cart

✨

Vitamin C Serum

~~₹1,299~~ ₹899

Add to Cart

View All Offers

Track Order

11:15 AM · Read ✓✓

D2C / E-commerce

Product carousel with offers

Swipeable product cards with prices, images and add-to-cart CTAs

2:30

‹

Urbanst Properties

✔ Verified Business

⋮

Today

Hi Ankit! You enquired about 3BHK in Thane. Here's a quick look at our featured properties 🏠

FEATURED

UrbaEST, Thane

3 BHK · 1420 sq ft

🏙️

Starting ₹1.85 Cr

📍 Thane West · Ready to move

Schedule Visit

View on Map

Download Brochure

Call Back

2:30 PM · Read ✓✓

Real estate

Property showcase with site visit CTA

Property images, price, location and "Schedule Visit" in one message

8:00

‹

Harmony Health Center

✔ Verified Business

⋮

Today

🏥

Appointment Confirmed

Dr. Meera Sharma

General Physician

DATE

12 Nov, 2025

TIME

10:30 AM

📍 Harmony Health Center, Bandra West

Add to Calendar

Reschedule

Get Directions

Cancel

8:00 AM · Read ✓✓

Healthcare

Appointment confirmation

Date/time cards, doctor info, calendar add and reschedule buttons

Getting started

Live on RCS in 4 steps.

Brand verification

We register your brand with Google's RCS Business Messaging and Indian telecom partners. Get your verified sender badge.

3–5 business days

Template design

Our team helps you design your message templates — carousels, rich cards, and button flows — optimised for your use case.

Day 2–3

API integration

Connect our RCS API to your CRM, CDP, or backend. We support REST, webhooks, and direct integrations with Salesforce, HubSpot, and more.

Day 3–5

Launch & optimise

Go live, monitor real-time analytics, A/B test message variants, and let our AI optimise send times and CTAs automatically.

Day 5+

By industry

RCS delivers results across
every sector.

🏦

BFSI

Banks, NBFCs, insurance

🛒

D2C & e-commerce

Brands, marketplaces

🏥

Healthcare

Hospitals, healthtech

🏠

Real estate

Developers, brokers

✈️

Travel & hospitality

OTAs, hotels, airlines

FAQ

Common questions about RCS.

RCS (Rich Communication Services) is the next-generation SMS standard. It lets businesses send branded, interactive messages with images, carousels, quick-reply buttons, and real-time read receipts — natively on Android devices, with no app download required.

RCS is supported on all Android devices running Android Messages (Google's default SMS app). This covers the vast majority of smartphones in India. iOS support is expanding globally as Apple has now adopted RCS in iOS 18.

RCS requires no app install — it works in the native messaging app on every Android phone. WhatsApp requires the recipient to have the app installed. RCS also operates through telecom carriers, meaning near-100% reach across mobile subscribers regardless of their app preferences.

RCS delivers up to 8× higher engagement than plain SMS. The verified sender badge builds trust, rich media drives action, and real-time analytics let you continuously optimise your campaigns. Businesses using RCS typically see 3–5× improvement in click-through rates vs SMS.

You can send text, images, videos, audio clips, PDFs, location maps, product carousels, quick-reply chips, suggested action buttons (open URL, dial number, view map), and payment prompts — all within a single branded message thread.

Most brands go live within 5–7 business days. This includes brand verification with Google and telecom partners, message template design, and API integration. MDS provides dedicated onboarding support throughout the process.

Messaging that'sbranded, rich,and interactive.

RCS vs SMS — the differenceis everything.

Everything your brand needsin one rich message.

RCS works across everycustomer journey stage.

What RCS looks like on real devices.

Live on RCS in 4 steps.

RCS delivers results acrossevery sector.

Common questions about RCS.

Ready to replace SMS withRCS messaging?

Get a Demo

Messaging that's
branded, rich,
and interactive.

RCS vs SMS — the difference
is everything.

Everything your brand needs
in one rich message.

RCS works across every
customer journey stage.

RCS delivers results across
every sector.

Ready to replace SMS with
RCS messaging?