Communications Platform as a Service

Every channel.
One platform.
Zero complexity.

MDS CPaaS unifies SMS, RCS, WhatsApp, IVR, Email, and 2-Way Messaging under a single REST API and no-code workflow builder — so your team builds meaningful customer conversations in days, not quarters.

Channels in one API

1B+

Messages delivered annually

99.9%

Platform uptime SLA

6 channels

One API call

99.9% uptime

Platform SLA

🔗

MDS

CPaaS

📱

SMS

💎

RCS

💬

✉️

📞

IVR

↔️

2-Way

What is CPaaS?

Stop managing six vendors.
Start owning the conversation.

Communications Platform as a Service (CPaaS) lets you embed real-time messaging, voice, and notification capabilities into your product or CRM — without building telecom infrastructure from scratch. MDS CPaaS is the layer between your business logic and every channel your customers use.

✓

One integration, all channels — Add SMS, RCS, WhatsApp, IVR, Email, and 2-Way Messaging via a single REST API. Your team stops context-switching between vendor dashboards.

✓

Channel-agnostic automation — Build a workflow once and let the platform choose the best channel for each customer based on preference, device, and delivery rate.

✓

Unified analytics — See delivery, open, click, and conversion data across every channel in one dashboard. No more stitching spreadsheets from five different portals.

✓

Built for India's stack — TRAI-compliant, DLT-registered, Jio/Airtel/Vi/BSNL direct connects, and Indian data residency — all included, not optional.

Without CPaaS

Fragmented communications Before

😩 Separate vendor portals for SMS, WhatsApp, IVR, Email

😩 4–6 different API integrations to maintain

😩 No unified view of customer conversation history

😩 Inconsistent reporting — each vendor has its own metrics

😩 Compliance managed separately across vendors

😩 Months to launch a new channel

↓ UPGRADE TO CPAAS ↓

With MDS CPaaS

Unified communications After

✅ One dashboard. All channels. All conversations.

✅ Single REST API — integrate once, use forever

✅ Complete customer journey view across every touchpoint

✅ Unified analytics with cross-channel attribution

✅ Built-in TRAI/DLT compliance across all channels

✅ New channel live in days with no-code workflows

All channels

Six channels. One integration.

Every channel in the MDS CPaaS stack is production-ready, TRAI-compliant, and connected to all major Indian telecom operators — available via the same API key.

📱

Bulk SMS

Promotional · Transactional · OTP

99% delivery on priority routes. DND filtering, TRAI-compliant Sender IDs, and Unicode support for 12+ Indian languages. Sub-5-second OTP delivery.

PromotionalTransactionalOTP

Learn more →

💎

RCS Messaging

Rich · Interactive · Branded

Send images, carousels, quick-reply buttons, and branded verified messages natively inside the Android SMS app. The future of business messaging in India.

CarouselsQuick repliesVerified sender

Learn more →

💬

WhatsApp Business

API · Chatbot · Commerce

Official WhatsApp Business API for transactional notifications, conversational AI bots, and WhatsApp Commerce flows — with Meta-approved template management built in.

NotificationsChatbotCommerce

Learn more →

📞

IVR & Voice

Inbound · Outbound · Smart IVR

Cloud IVR with multi-level menus, text-to-speech in Hindi and regional languages, call recording, and CRM webhooks — for support, lead qualification, and collections.

Smart IVRCall trackingTTS

Learn more →

✉️

Email Marketing

Transactional · Campaign · Drip

Transactional and marketing emails with 98%+ inbox delivery, drag-and-drop template builder, A/B testing, segmentation, and detailed engagement analytics.

TransactionalDrip flowsAnalytics

Learn more →

↔️

2-Way Messaging

Conversational · Keyword · Chatbot

Enable real two-way conversations over SMS — keyword detection, auto-responders, live agent handoff, and opt-out management. Turn broadcast into dialogue.

Keyword triggersAgent handoffOpt-out mgmt

Learn more →

Platform capabilities

Infrastructure built for
enterprise scale.

🔌

Single REST API

One endpoint, one auth token, one SDK. Send across SMS, RCS, WhatsApp, IVR, and Email without managing separate credentials or rate limits per vendor.

🧩

No-code workflow builder

Drag-and-drop journey builder for omnichannel flows — trigger on CRM events, schedule by time zone, set fallback channels, and branch on delivery status.

📊

Unified analytics dashboard

Cross-channel delivery, open, click, and conversion data in a single dashboard — with webhook callbacks and Looker Studio export for BI integration.

🛡️

Enterprise compliance

TRAI-compliant, DLT-registered, GDPR-aware, and ISO 27001 certified. Consent management, DND scrubbing, and audit logs across every channel — all built in.

⚡

99.9% uptime SLA

Multi-region redundancy, automatic failover between telecom operators, and real-time status monitoring — backed by a contractual SLA with compensation clauses.

🔗

CRM & native integrations

Pre-built connectors for Salesforce, Zoho, HubSpot, Shopify, and WooCommerce. Custom Zapier/Make webhooks for any tool your team already uses.

🤖

AI-powered personalisation

Dynamic message variables, smart send-time optimisation, channel preference learning, and LLM-powered template generation — all available via the same API.

🌐

Indian data residency

All customer data stored on servers within India. Direct SMPP connects to Jio, Airtel, Vi, and BSNL for the lowest latency and highest delivery rates in the market.

Developer-first

Integrate in hours,
not sprints.

The MDS CPaaS API is designed by engineers who've built at scale. Clean REST conventions, predictable error codes, and response times under 100ms — with SDKs for every major language and a Postman collection ready to fork.

📖

Full OpenAPI 3.0 documentation

Every endpoint documented with request/response examples, error codes, and rate limit details. Always in sync with the live API.

⚙️

SDKs for Python, Node, Java, PHP

Official SDKs maintained by MDS with typed responses, retry logic, and webhook signature verification built in out of the box.

🔔

Real-time webhooks & callbacks

Delivery receipts, inbound messages, call events, and error notifications pushed instantly to your endpoint — no polling required.

🧪

Sandbox environment

Full sandbox with simulated delivery states, carrier responses, and webhook firing — so you can test end-to-end before a single real message is sent.

send_message.js

import MDS from '@mds/cpaas-sdk';

// Initialise once with your API key
const mds = new MDS({
  apiKey: process.env.MDS_API_KEY,
  region: 'IN'
});

// Send to best available channel automatically
const result = await mds.send({
  to:       '+919876543210',
  channel:  'auto',   // rcs → wa → sms fallback
  template: 'order_shipped',
  params: {
    name:        'Priya',
    orderId:     'MDO-4821',
    trackingUrl: 'mds.in/t/4821'
  }
});

// Unified response regardless of channel
console.log(result);
// → { id: 'msg_xkQ9…', channel: 'rcs',
//     status: 'delivered', latency: 82 }

Node.js Python Java PHP REST cURL

No-code workflows

Build omnichannel journeys
without writing a line of code.

Drag, drop, and connect triggers, conditions, and channel actions. Launch a complete multi-step customer journey in minutes — then let MDS route each message to the channel with the best chance of delivery and engagement.

⚡

Trigger

New lead in CRM

Start

🔀

Condition

RCS supported?

Route

💎

Send RCS

Rich welcome card

Channel

⏱️

Wait 24h

No response?

Delay

💬

Follow-up nudge

Fallback

📞

IVR Call

Agent connect

Escalate

✅

Converted

Goal achieved

End

Use cases

CPaaS powering every
customer journey.

🏦

BFSI — end-to-end customer communication

From loan application acknowledgement via SMS to RCS-based KYC document collection, WhatsApp EMI reminders, IVR-based collections, and email monthly statements — all orchestrated from a single CPaaS workflow with full audit trails.

OTP / 2FAEMI remindersKYC flowsCollections IVR

🛒

D2C & e-commerce — full order lifecycle

Order confirmation via transactional SMS, shipping update via RCS with live tracking card, delivery notification via WhatsApp, review request via email, and winback offer via 2-Way SMS — one unified journey, no vendor-switching.

Order updatesRCS trackingReview requestsWinback

🏠

Real estate — multi-touch lead nurture

New inquiry triggers a WhatsApp chatbot for initial qualification, followed by an RCS brochure carousel, a site-visit confirmation SMS, an IVR call to confirm attendance, and a post-visit email — all automated and personalised.

Lead qualificationRCS brochureSite visit IVR

🏥

Healthcare — patient journey automation

Appointment booking confirmation via SMS, reminder via WhatsApp 24h prior, lab-report-ready alert via RCS with PDF download, post-consultation follow-up via email, and medicine adherence nudge via 2-Way SMS.

Appointment remindersLab reportsAdherence nudges

By industry

CPaaS deployments across
every vertical.

🏦

BFSI

Banks, NBFCs, insurance

🛒

D2C & e-commerce

Brands, marketplaces

🏥

Healthcare

Hospitals, healthtech

🏠

Real estate

Developers, brokers

✈️

Travel & hospitality

OTAs, hotels, airlines

FAQ

Common questions about MDS CPaaS.

A messaging API sends a single type of message — typically SMS or email. CPaaS (Communications Platform as a Service) is a full-stack platform that unifies multiple channels (SMS, RCS, WhatsApp, IVR, Email) under one API, adds orchestration and workflow automation, provides unified analytics, and includes compliance infrastructure. Think of a messaging API as a single instrument; CPaaS is the entire orchestra.

Most development teams complete a basic integration — sending transactional SMS and email — within a few hours using our SDKs and Postman collection. Adding RCS and WhatsApp takes a day or two more due to Meta and Google template approval processes. Full omnichannel deployment with workflow automation typically takes 1–2 sprints. Our developer support team is available throughout.

Yes, and it's usually straightforward. We provide a migration guide for all major Indian SMS vendors. Your Sender IDs, DLT-registered templates, and contact lists migrate over directly. We also offer a parallel-run period where you can test MDS CPaaS delivery alongside your existing vendor before cutting over — no downtime, no risk.

Fully. MDS is registered as a Telemarketer (TM) under TCCCPR 2018, and all Sender IDs and message templates are DLT-registered. DND scrubbing happens automatically on every promotional send. Our compliance team stays current with TRAI updates so your campaigns remain legal even when regulations change — without any action required on your end.

Pricing is usage-based per channel — you pay per message sent, per call minute, or per email delivered, depending on the channel. There's a platform access fee for the workflow builder and unified analytics. Volume discounts apply from 1 lakh messages per month. We don't charge per-API-call or per-seat fees. Contact us for a custom quote based on your expected volumes across channels.

Every channel.One platform.Zero complexity.

Stop managing six vendors.Start owning the conversation.

Six channels. One integration.

Infrastructure built forenterprise scale.

Integrate in hours,not sprints.

Build omnichannel journeyswithout writing a line of code.

CPaaS powering everycustomer journey.

CPaaS deployments acrossevery vertical.

Common questions about MDS CPaaS.

One platform to powerevery customer conversation.

Get a Demo

Every channel.
One platform.
Zero complexity.

Stop managing six vendors.
Start owning the conversation.

Infrastructure built for
enterprise scale.

Integrate in hours,
not sprints.

Build omnichannel journeys
without writing a line of code.

CPaaS powering every
customer journey.

CPaaS deployments across
every vertical.

One platform to power
every customer conversation.