The year 2021 has not been much different from the year 2020, the pandemic year has shown shifts in social trends and other online activities. There was a rapid boost in online activities as people were working from home. This is also reflected in online engagement than ever before. 

According to the recent analysis, 59% of chain restaurants and 79% of independent restaurants uses social media for promotion. 

Although it’s widely used and the adoption rate is growing day by day, as a restaurant with limited budgets it’s important to understand the return on investment with Social Media. 

Here in this article, let us understand why Social Media is considered a crucial tool for restaurant marketing. Before that let us understand, what is Social Media Marketing.

What is Social Media Marketing?

Social Media Marketing is well known as SMM, in short, it is a form of Internet Marketing that includes sharing and creating innovative content on social networks. This includes activities like sharing Videos, Images, and other content that drives engagement.

Importance of Social Media Marketing in Restaurant Business

• Brand Awareness

A recent analysis says that more than 3 billion people are using Social Media Platforms. The most viewed videos and images on social media platforms are interactive videos and images of cooking or serving delicious food items. If some of your customers post the content of your restaurant it will automatically reach a good audience as people are interested in watching such stuff. This will also help you to grow your brand’s identity.

• Boost Conversion

Sharing products on Social media will help your business to generate authentic leads from social media. 

Here are some tips and tricks that can help your restaurant business to generate more leads and boost your conversion rate.

1. Contest

Who in the world don’t love gifts, you can create contests with some winning prizes this will help your followers to engage with you on social media.

2. Offers & Discounts

You can serve some offers and discount on your restaurant menu and post it on Social Media, this will help to captivate your audience.

3. Sell your product online

People prefer shopping online nowadays, rather than taking the hassle and going to the shops. So this is a better idea to start your product online.

• Learn from your competitors

Social Media is one of the greatest platforms to keep a track of your competitors. So here the question arises why you need to keep a track of your competitors?

Social media allows you to understand what works for your competitors and what doesn’t. This will also help you to know how you can stand out from your competitors.

• Improves Trust within customers

A social media page is a great way to serve with transparency, due to this customers understand if they should trust your services or not. 

• A vast audience

Nowadays 5-year kids also have their smartphones and keep scrolling their social media accounts for the whole day. So you will never lack with the audience if you use social mediums for promoting your business.