There is no doubt that ranking higher than your competitors is like a dream come true. Every business owner or an E-commerce website owner will always want his website to rank on the first page. Nowadays, ranking on the first page is not the only thing required. You have to make sure that your website ranks in the number one position. But Google does not allow everyone to rank on the top, some selected websites can only take the throne.
So to get a higher ranking for your website you need to know some tactics of SEO. Here in this article let us understand the guide to ranking high for E-commerce websites. But before knowing the tactics let us understand the reason why SEO is important for an E-commerce website?
Why is SEO important for an E-commerce website?
- SEO helps your audience to find you.
In previous days marketing was one of the tedious procedures and with the changes happening in technology the way of marketing has also changed. The evolution of technology over the years has changed consumers purchasing products. According to the research, 89% of consumers use search engines to finalize their product. Therefore ignoring SEO for your business cannot help you to reach the first page. When you aren’t visible on the first page you will get ignored by the customers. At the same time, your competitors will gain great profit.
- Long-lasting effects and makes a great investment
The long-term effects of a solid SEO program are clear. Unlike most forms of marketing, where you start with a clean slate every year, SEO builds upon itself to grow stronger over time. You can layer upon what you did last year and keep growing until you own your niche and dominate your market.
In some cases, you can even take a break or focus on other things for a few weeks or months and return to find your SEO just as effective as before (or close to it). Unlike paid advertising, the stream of customers and sales won’t stop the moment you put the brakes on. If you run short of cash, you could pause your other ads and still be visible to your audience through organic search results.
Guide to SEO for E-commerce website
- Keyword optimization
Keyword optimization which is also known as Keyword research is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword search optimization is a critical step in the initial stages of search engine marketing, for both paid and organic search. If you do a bad job of selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.
- On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs.
- Internal links
An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t find a page if there are no links to it.
There are several types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content. We call those contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to find out what content on your site is related and to determine the value of that content. The more links an important page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.
- Competitors research
Competitive research is a crucial part of any good marketing plan. This term may elicit some negative images but competitive research has nothing to do with spying. It has everything to do with paying attention to your competition and what they are doing.
Many people will lose out on business to competitors they have never even heard of simply because they’ve never taken the time to do competitive research. Understanding what your competition is doing will help you position yourself, and your product or service, within the market.
- Blog content
A blog is one major reason to write or cover every topic related to your product. If a person is searching for some related topic they can land on your website and get all their question answered. This will also reduce the bounce rate of your website.
Now if you ask why a blog is recommended, then the answer is that the blog is having detailed information about a certain topic and usually people prefer reading blogs to resolve their queries.
This means more keywords, more traffic, and more trust and easy conversion of your customers.
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