Let’s not play nice—
You could be targeting the “right” keyword…
…on the wrong page
…with the wrong content
…serving the wrong purpose.

Result?
Zero rankings.
Zero clicks.
Zero conversions.

Why?
Because you ignored the only thing that matters in modern SEO—
👉 Search Intent.

Still Writing Content Without Understanding Search Intent? That’s SEO Suicide.

Google isn’t dumb.
It no longer ranks you just for having the keyword.
It ranks you based on how well your content solves the user’s intent behind that keyword.

And if your page doesn’t satisfy that search intent,
you can forget about ever seeing page 1.

Let’s Get Real: What is Search Intent—And Why Should You Obsess Over It?

Search intent is the why behind every Google query.
Why is someone searching for “best running shoes”?

To buy?
To compare?
To learn?

Until you know the why, your SEO content is just noise. 📉

The 4 Brutal Truths of Search Intent You Can’t Ignore

Informational Intent
🔎 They want to learn.
✅ You give value, not a sales pitch.
Example: “What is digital marketing?”
Navigational Intent
🧭 They’re looking for a specific brand or website.
✅ You make it easy to find.
Example: “HubSpot login” or “Nike store near me”
Transactional Intent
💳 They’re ready to take action.
✅ You show pricing, CTAs, offers, urgency.
Example: “Buy running shoes online”
Commercial Investigation
🧐 They’re comparing options.
✅ You write listicles, versus blogs, and honest reviews.
Example: “Mailchimp vs ActiveCampaign”

Miss the intent, miss the ranking. It’s that simple.

Gut Check: Are You Matching Search Intent or Just Matching Keywords?

✅ Are you doing user intent SEO before content creation?
✅ Do you map keywords to the right content types (blogs, product pages, guides)?
✅ Are your CTAs aligned with what users are actually ready for?
✅ Are you auditing existing content for search intent optimization?

If you’re still guessing, you’re ranking nowhere.
Intent = alignment = traffic = conversions.

Here’s What Winners Do With Search Intent:

🧠 They do keyword mapping by intent—not just volume.
📈 They build topic clusters around different types of intent.
📄 They tailor content relevance to the decision stage of the user.
🔁 They revisit and refine content when Google’s understanding of intent shifts.

Because in this game, relevance is king—and intent is the throne it sits on.