{"id":7816,"date":"2026-09-25T10:05:17","date_gmt":"2026-09-25T10:05:17","guid":{"rendered":"https:\/\/www.mdsmedia.co.in\/blog\/?p=7816"},"modified":"2026-09-25T10:05:23","modified_gmt":"2026-09-25T10:05:23","slug":"email-preheader-text-how-to-improve-email-open-and-engagement-rates","status":"publish","type":"post","link":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/","title":{"rendered":"Email Preheader Text: How to Improve Email Open and Engagement Rates"},"content":{"rendered":"<body>\n<p class=\"wp-block-paragraph\">Right after your subject line, before a single word of your email body is visible, there\u2019s a short strip of text quietly deciding whether your email gets opened or ignored. Most businesses leave it to chance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Preheader Text Actually Is<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The preheader is the snippet of text that appears next to or beneath the subject line in an inbox preview. Left unconfigured, most email clients default to pulling the first visible line of your email \u2014 often something unhelpful like \u201cView this email in your browser.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Deserves Deliberate Attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subject lines create curiosity; preheader text either reinforces or wastes it. A strong pairing works like a one-two punch \u2014 the subject line hooks attention, and the preheader adds the specific detail that pushes the open.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practices for Writing Preheader Text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Complement, don\u2019t repeat<\/strong> \u2014 If your subject line already states the offer, use the preheader to add specificity or urgency instead of restating it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keep it within 40\u2013100 characters<\/strong> \u2014 Most inboxes truncate beyond this range, especially on mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoid default fallback text<\/strong> \u2014 Always set custom preheader text; never let it default to your unsubscribe link or a stray HTML comment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test variations<\/strong> \u2014 Preheader copy is one of the easiest, lowest-effort A\/B test elements available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Quick Example<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subject: \u201cYour order shipped\u201d paired with preheader \u201cArriving Thursday \u2014 track it live\u201d gives far more reason to open than a repeated or blank preheader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preheader text is small but high-leverage \u2014 it costs nothing to optimize and directly influences open rates. Treat it as a required field in every campaign, not an optional afterthought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to A\/B test preheaders effortlessly? MDS\u2019s email tools make preheader testing part of your standard campaign workflow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"572\" width=\"1024\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Infographic_explaining_email_pre%E2%80%A6_2K_20260925153501-1024x572.jpeg?resize=1024%2C572&#038;ssl=1\" alt=\"\" class=\"wp-image-7818\" loading=\"lazy\"><\/figure>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Right after your subject line, before a single word of&#8230;<\/p>\n","protected":false},"author":6,"featured_media":7817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS\" \/>\n<meta property=\"og:description\" content=\"Right after your subject line, before a single word of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOGS\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-25T10:05:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T10:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gangotri Hore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gangotri Hore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/\"},\"author\":{\"name\":\"Gangotri Hore\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\"},\"headline\":\"Email Preheader Text: How to Improve Email Open and Engagement Rates\",\"datePublished\":\"2026-09-25T10:05:17+00:00\",\"dateModified\":\"2026-09-25T10:05:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/\",\"name\":\"Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1\",\"datePublished\":\"2026-09-25T10:05:17+00:00\",\"dateModified\":\"2026-09-25T10:05:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Preheader Text: How to Improve Email Open and Engagement Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"name\":\"BLOGS\",\"description\":\"Achieve Unmatched ROI with Our Tailored Marketing Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\",\"name\":\"BLOGS\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"width\":134,\"height\":80,\"caption\":\"BLOGS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\",\"name\":\"Gangotri Hore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"caption\":\"Gangotri Hore\"},\"sameAs\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/\"],\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/author\\\/gango_hore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/","og_locale":"en_US","og_type":"article","og_title":"Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS","og_description":"Right after your subject line, before a single word of...","og_url":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/","og_site_name":"BLOGS","article_published_time":"2026-09-25T10:05:17+00:00","article_modified_time":"2026-09-25T10:05:23+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png","type":"image\/png"}],"author":"Gangotri Hore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gangotri Hore","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#article","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/"},"author":{"name":"Gangotri Hore","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16"},"headline":"Email Preheader Text: How to Improve Email Open and Engagement Rates","datePublished":"2026-09-25T10:05:17+00:00","dateModified":"2026-09-25T10:05:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/"},"wordCount":296,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1","articleSection":["Newsletter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/","url":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/","name":"Email Preheader Text: How to Improve Email Open and Engagement Rates - BLOGS","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#primaryimage"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1","datePublished":"2026-09-25T10:05:17+00:00","dateModified":"2026-09-25T10:05:23+00:00","breadcrumb":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#primaryimage","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.mdsmedia.co.in\/blog\/email-preheader-text-how-to-improve-email-open-and-engagement-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mdsmedia.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Preheader Text: How to Improve Email Open and Engagement Rates"}]},{"@type":"WebSite","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website","url":"https:\/\/www.mdsmedia.co.in\/blog\/","name":"BLOGS","description":"Achieve Unmatched ROI with Our Tailored Marketing Solutions","publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdsmedia.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization","name":"BLOGS","url":"https:\/\/www.mdsmedia.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","width":134,"height":80,"caption":"BLOGS"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16","name":"Gangotri Hore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","caption":"Gangotri Hore"},"sameAs":["https:\/\/www.mdsmedia.co.in\/"],"url":"https:\/\/www.mdsmedia.co.in\/blog\/author\/gango_hore\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/09\/Untitled-design-2026-09-25T153325.558.png?fit=1024%2C683&ssl=1","_links":{"self":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/comments?post=7816"}],"version-history":[{"count":1,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7816\/revisions"}],"predecessor-version":[{"id":7819,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7816\/revisions\/7819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media\/7817"}],"wp:attachment":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media?parent=7816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/categories?post=7816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/tags?post=7816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}