RCS Business Messaging<\/a> into their enterprise plans, the cost per engagement is dropping while reach expands. FMCG brands that adopt RCS early are positioning themselves ahead of a channel that\u2019s about to become as standard as WhatsApp.<\/p>\n\n\n\nMDS<\/strong> helps FMCG brands design and deploy RCS campaigns with verified sender profiles and rich media templates built for conversion.<\/p>\n\n\n\n<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
RCS (Rich Communication Services) is finally living up to its…<\/p>\n","protected":false},"author":6,"featured_media":7325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"\n
RCS Messaging for FMCG Brands<\/title>\n<meta name=\"description\" content=\"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS Messaging for FMCG Brands\" \/>\n<meta property=\"og:description\" content=\"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOGS\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T10:27:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T07:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gangotri Hore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gangotri Hore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/\"},\"author\":{\"name\":\"Gangotri Hore\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\"},\"headline\":\"RCS Messaging for FMCG Brands\",\"datePublished\":\"2026-07-29T10:27:28+00:00\",\"dateModified\":\"2026-07-30T07:24:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/\"},\"wordCount\":255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/\",\"name\":\"RCS Messaging for FMCG Brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1\",\"datePublished\":\"2026-07-29T10:27:28+00:00\",\"dateModified\":\"2026-07-30T07:24:18+00:00\",\"description\":\"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-fmcg-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RCS Messaging for FMCG Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"name\":\"BLOGS\",\"description\":\"Achieve Unmatched ROI with Our Tailored Marketing Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\",\"name\":\"BLOGS\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"width\":134,\"height\":80,\"caption\":\"BLOGS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\",\"name\":\"Gangotri Hore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"caption\":\"Gangotri Hore\"},\"sameAs\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/\"],\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/author\\\/gango_hore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RCS Messaging for FMCG Brands","description":"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/","og_locale":"en_US","og_type":"article","og_title":"RCS Messaging for FMCG Brands","og_description":"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.","og_url":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/","og_site_name":"BLOGS","article_published_time":"2026-07-29T10:27:28+00:00","article_modified_time":"2026-07-30T07:24:18+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png","type":"image\/png"}],"author":"Gangotri Hore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gangotri Hore","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#article","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/"},"author":{"name":"Gangotri Hore","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16"},"headline":"RCS Messaging for FMCG Brands","datePublished":"2026-07-29T10:27:28+00:00","dateModified":"2026-07-30T07:24:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/"},"wordCount":255,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1","articleSection":["Newsletter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/","url":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/","name":"RCS Messaging for FMCG Brands","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1","datePublished":"2026-07-29T10:27:28+00:00","dateModified":"2026-07-30T07:24:18+00:00","description":"Learn how RCS messaging helps FMCG brands boost customer engagement with rich media, interactive product catalogs, promotional campaigns, personalized offers, verified business messaging, AI-powered automation, and real-time customer communication to drive sales and brand loyalty.","breadcrumb":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#primaryimage","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-fmcg-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mdsmedia.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"RCS Messaging for FMCG Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website","url":"https:\/\/www.mdsmedia.co.in\/blog\/","name":"BLOGS","description":"Achieve Unmatched ROI with Our Tailored Marketing Solutions","publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdsmedia.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization","name":"BLOGS","url":"https:\/\/www.mdsmedia.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","width":134,"height":80,"caption":"BLOGS"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16","name":"Gangotri Hore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","caption":"Gangotri Hore"},"sameAs":["https:\/\/www.mdsmedia.co.in\/"],"url":"https:\/\/www.mdsmedia.co.in\/blog\/author\/gango_hore\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/Untitled-design-2026-07-29T155657.674.png?fit=1024%2C683&ssl=1","_links":{"self":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/comments?post=7323"}],"version-history":[{"count":2,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7323\/revisions"}],"predecessor-version":[{"id":7341,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/7323\/revisions\/7341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media\/7325"}],"wp:attachment":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media?parent=7323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/categories?post=7323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/tags?post=7323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"RCS](\"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/07\/RCS_Business_Messaging_FMCG_brands_202607291556.jpeg?resize=1024%2C572&ssl=1\")
<\/figure>\n\n\n\n