{"id":6781,"date":"2026-06-15T09:18:26","date_gmt":"2026-06-15T09:18:26","guid":{"rendered":"https:\/\/www.mdsmedia.co.in\/blog\/?p=6781"},"modified":"2026-06-15T09:18:33","modified_gmt":"2026-06-15T09:18:33","slug":"rcs-messaging-for-banking-the-future-of-secure-customer-communication","status":"publish","type":"post","link":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/","title":{"rendered":"RCS Messaging for Banking: The Future of Secure Customer Communication"},"content":{"rendered":"\n

SMS Was Built for 1992. Banking Needs More.<\/strong><\/h2>\n\n\n\n

For decades, banks have relied on SMS for OTPs, transaction alerts, and fraud notifications. It works \u2014 but barely. Plain-text SMS offers zero rich media, no interactive capabilities, no verified sender identity, and limited analytics. RCS Messaging changes everything for banking communications, and the adoption window is opening right now.<\/p>\n\n\n\n

What Is RCS Messaging?<\/strong><\/h2>\n\n\n\n

Rich Communication Services (RCS) is the successor to SMS, built directly into the native messaging app on Android devices (and now iOS with iOS 18). Unlike SMS, RCS supports branded messaging with verified sender identity, high-resolution images, carousels, interactive buttons, read receipts, and end-to-end encryption \u2014 all without requiring customers to download a separate application.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Why RCS Is Transformative for Banking<\/strong><\/h2>\n\n\n\n

Trust and Authentication: RCS messages carry verified business sender identification, displayed with your bank\u2019s name and logo. Customers can visually confirm the message source before engaging \u2014 a critical defence against phishing and social engineering attacks that exploit the anonymity of SMS.<\/p>\n\n\n\n

Interactive Notifications: An RCS transaction alert does not just inform \u2014 it enables action. A fraud alert can include \u2018Confirm This Was Me\u2019 and \u2018Report Fraud\u2019 buttons inline. A payment due reminder can include a \u2018Pay Now\u2019 button that initiates a pre-approved transaction flow.<\/p>\n\n\n\n

Rich Account Statements: Monthly statements, spending summaries, and personalised financial insights can be delivered as visually formatted, card-based messages rather than plain-text lines that customers ignore.<\/p>\n\n\n\n

Practical RCS Use Cases in Banking<\/strong><\/h2>\n\n\n\n

OTP and Two-Factor Authentication: Branded, verified OTP messages reduce phishing susceptibility significantly compared to SMS OTPs.<\/p>\n\n\n\n

Loan and Credit Card Onboarding: Guide new customers through document submission, approval steps, and product activation through an interactive RCS conversation flow.<\/p>\n\n\n\n

Fraud Detection Alerts: Real-time alerts with transaction details, merchant location maps, and one-tap dispute initiation reduce fraud resolution time from days to minutes.<\/p>\n\n\n\n

Personalised Cross-Sell: Serve pre-approved loan offers, credit limit increase notifications, and investment product recommendations as rich cards \u2014 with personalised rate details and a direct \u2018Apply Now\u2019 CTA.<\/p>\n\n\n\n

Compliance and Security Considerations<\/strong><\/h2>\n\n\n\n

RCS adoption in banking must comply with regional data protection regulations (GDPR, RBI guidelines, DPDP Act in India). Ensure your RCS messaging provider offers message encryption, audit trails, consent management, and data residency controls. Work with providers who have prior BFSI deployment experience.<\/p>\n\n\n\n

The Road Ahead<\/strong><\/h2>\n\n\n\n

With Google\u2019s push for RCS as the default Android messaging standard and Apple\u2019s adoption in iOS 18, the addressable RCS audience has reached critical mass in most major markets. Banks that invest in RCS infrastructure now \u2014 starting with fraud alerts and transactional notifications \u2014 will be positioned to deploy fully interactive banking journeys within the next 24 months.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

SMS Was Built for 1992. Banking Needs More. For decades,…<\/p>\n","protected":false},"author":6,"featured_media":6784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"\nRCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS\" \/>\n<meta property=\"og:description\" content=\"SMS Was Built for 1992. Banking Needs More. For decades,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOGS\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T09:18:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T09:18:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gangotri Hore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gangotri Hore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/\"},\"author\":{\"name\":\"Gangotri Hore\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\"},\"headline\":\"RCS Messaging for Banking: The Future of Secure Customer Communication\",\"datePublished\":\"2026-06-15T09:18:26+00:00\",\"dateModified\":\"2026-06-15T09:18:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/\"},\"wordCount\":441,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Untitled-design-46.png?fit=1024%2C683&ssl=1\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/\",\"name\":\"RCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Untitled-design-46.png?fit=1024%2C683&ssl=1\",\"datePublished\":\"2026-06-15T09:18:26+00:00\",\"dateModified\":\"2026-06-15T09:18:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Untitled-design-46.png?fit=1024%2C683&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Untitled-design-46.png?fit=1024%2C683&ssl=1\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RCS Messaging for Banking: The Future of Secure Customer Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"name\":\"BLOGS\",\"description\":\"Achieve Unmatched ROI with Our Tailored Marketing Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\",\"name\":\"BLOGS\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"width\":134,\"height\":80,\"caption\":\"BLOGS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/6fc7a2be965bcc544be5f4f22ab44c16\",\"name\":\"Gangotri Hore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g\",\"caption\":\"Gangotri Hore\"},\"sameAs\":[\"http:\\\/\\\/mdsmdedia.co.in\"],\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/author\\\/gango_hore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/","og_locale":"en_US","og_type":"article","og_title":"RCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS","og_description":"SMS Was Built for 1992. Banking Needs More. For decades,...","og_url":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/","og_site_name":"BLOGS","article_published_time":"2026-06-15T09:18:26+00:00","article_modified_time":"2026-06-15T09:18:33+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png","type":"image\/png"}],"author":"Gangotri Hore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gangotri Hore","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#article","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/"},"author":{"name":"Gangotri Hore","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16"},"headline":"RCS Messaging for Banking: The Future of Secure Customer Communication","datePublished":"2026-06-15T09:18:26+00:00","dateModified":"2026-06-15T09:18:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png?fit=1024%2C683&ssl=1","articleSection":["Newsletter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/","url":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/","name":"RCS Messaging for Banking: The Future of Secure Customer Communication - BLOGS","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png?fit=1024%2C683&ssl=1","datePublished":"2026-06-15T09:18:26+00:00","dateModified":"2026-06-15T09:18:33+00:00","breadcrumb":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#primaryimage","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png?fit=1024%2C683&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png?fit=1024%2C683&ssl=1","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.mdsmedia.co.in\/blog\/rcs-messaging-for-banking-the-future-of-secure-customer-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mdsmedia.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"RCS Messaging for Banking: The Future of Secure Customer Communication"}]},{"@type":"WebSite","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website","url":"https:\/\/www.mdsmedia.co.in\/blog\/","name":"BLOGS","description":"Achieve Unmatched ROI with Our Tailored Marketing Solutions","publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdsmedia.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization","name":"BLOGS","url":"https:\/\/www.mdsmedia.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","width":134,"height":80,"caption":"BLOGS"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/6fc7a2be965bcc544be5f4f22ab44c16","name":"Gangotri Hore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b60686904a46d488888e6437b54b552d108f31e62352215f52254dc417afc63b?s=96&d=mm&r=g","caption":"Gangotri Hore"},"sameAs":["http:\/\/mdsmdedia.co.in"],"url":"https:\/\/www.mdsmedia.co.in\/blog\/author\/gango_hore\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2026\/06\/Untitled-design-46.png?fit=1024%2C683&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/6781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/comments?post=6781"}],"version-history":[{"count":2,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/6781\/revisions"}],"predecessor-version":[{"id":6846,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/6781\/revisions\/6846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media\/6784"}],"wp:attachment":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media?parent=6781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/categories?post=6781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/tags?post=6781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}