{"id":4455,"date":"2025-07-04T10:34:40","date_gmt":"2025-07-04T10:34:40","guid":{"rendered":"https:\/\/www.mdsmedia.co.in\/blog\/?p=4455"},"modified":"2025-07-29T10:13:39","modified_gmt":"2025-07-29T10:13:39","slug":"sms-landing-page","status":"publish","type":"post","link":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/","title":{"rendered":"Your SMS Clicks Are Wasted Without a Landing Page That Actually Sells"},"content":{"rendered":"\n


<\/strong>You\u2019re doing the hard part right\u2014getting the click.
Your SMS campaign goes out. The offer is sharp. The timing is perfect.<\/p>\n\n\n\n

And then you send users to your homepage.
Or worse\u2026 to a desktop-only site that loads in 8 seconds.<\/p>\n\n\n\n

Congratulations. You just lost a buyer.<\/strong><\/gwmw><\/p>\n\n\n\n

In the world of mobile-first performance, your SMS landing page<\/strong> isn\u2019t a nice-to-have.
It\u2019s the make-or-break moment<\/strong> between attention and action.<\/p>\n\n\n\n

What Is an SMS Landing Page?<\/strong><\/h3>\n\n\n\n

An SMS landing page<\/strong> is a mobile-optimized, hyper-targeted page that users reach after clicking a link in a text message.<\/p>\n\n\n\n

It\u2019s not your homepage.
It\u2019s not a generic category page.
It\u2019s a purpose-built, conversion-driven destination<\/strong>\u2014designed specifically for mobile users who\u2019ve shown real-time intent.<\/p>\n\n\n\n

If your SMS campaign is the hook, your landing page is the strike.<\/p>\n\n\n\n

The Problem: Most Brands Still Treat SMS Like a Notification Tool<\/strong><\/h3>\n\n\n\n

You\u2019re sending timely, personalized messages\u2026
But dumping users into disconnected experiences. That\u2019s like serving a gourmet dish on a paper plate.<\/p>\n\n\n\n

\"Why<\/figure>\n\n\n\n

Here\u2019s what\u2019s killing your conversions:<\/p>\n\n\n\n

    \n
  1. No message-match between SMS and landing page<\/strong>
    <\/strong> The tone, offer, and CTA should feel like a seamless extension\u2014not a hard left turn.
    <\/li>\n\n\n\n
  2. Poor mobile UX<\/strong>
    <\/strong> Slow load times. Clunky design. Tiny fonts. And don\u2019t get us started on broken buttons.
    <\/li>\n\n\n\n
  3. No single CTA or offer focus<\/strong>
    <\/strong> One page. One goal. One clear action. Anything else is distraction.
    <\/li>\n\n\n\n
  4. No urgency elements
    <\/strong> SMS<\/a> is real-time. But your page feels like it can wait. That disconnect kills momentum.
    <\/li>\n<\/ol>\n\n\n\n

    Why SMS Landing Pages Drive Real ROI<\/strong><\/h3>\n\n\n\n

    When built right, SMS landing pages<\/strong> convert like crazy. Here\u2019s why:<\/p>\n\n\n\n

      \n
    • High intent<\/strong> \u2013 You\u2019re catching users in the moment.
      <\/li>\n\n\n\n
    • Minimal friction<\/strong> \u2013 One tap from message to offer.
      <\/li>\n\n\n\n
    • Personalized flow<\/strong> \u2013 You already know what they clicked. Now show them what they want.
      <\/li>\n\n\n\n
    • Laser-focused CTA<\/strong> \u2013 No nav bar. No clutter. Just action.
      <\/li>\n<\/ul>\n\n\n\n

      Anatomy of a High-Converting SMS Landing Page<\/strong><\/h3>\n\n\n\n

      If your landing page doesn\u2019t check these boxes, you\u2019re doing it wrong:<\/p>\n\n\n\n

      1. Mobile-first load speed<\/strong><\/p>\n\n\n\n

      Built with AMP or lightweight frameworks that load in under 2 seconds\u2014even on 4G.<\/p>\n\n\n\n

      2. Headline that mirrors the SMS<\/strong><\/h4>\n\n\n\n

      Consistency matters. The offer should feel familiar, not like a bait-and-switch.<\/p>\n\n\n\n

      3. One strong CTA<\/strong><\/h4>\n\n\n\n

      \u201cShop Now.\u201d \u201cBook Your Slot.\u201d \u201cClaim 20% Off.\u201d One message. One click. No confusion.<\/p>\n\n\n\n

      4. Social proof<\/strong><\/h4>\n\n\n\n

      Ratings, reviews, or even \u201cX people are viewing this\u201d indicators boost trust instantly.<\/p>\n\n\n\n

      5. Scarcity & urgency<\/strong><\/h4>\n\n\n\n

      Countdown timers, limited stock notices, or deadline reminders push users to act.<\/p>\n\n\n\n

      When to Use SMS Landing Pages (And When Not To)<\/strong><\/h3>\n\n\n\n

      Use them when:<\/strong><\/p>\n\n\n\n

        \n
      • You\u2019re running flash sales or time-sensitive promos
        <\/li>\n\n\n\n
      • You\u2019re collecting RSVPs for events
        <\/li>\n\n\n\n
      • You want to capture leads or bookings fast
        <\/li>\n\n\n\n
      • You\u2019re sending personalized reminders or cart nudges
        <\/li>\n<\/ul>\n\n\n\n

        Avoid them when:<\/strong><\/p>\n\n\n\n

          \n
        • You\u2019re driving to general brand awareness (SMS is too direct for vague goals)
          <\/li>\n\n\n\n
        • You don\u2019t have a compelling CTA
          <\/li>\n\n\n\n
        • Your product or service requires high-touch navigation (then SMS might not be ideal)
          <\/li>\n<\/ul>\n\n\n\n

          Stop Treating SMS Like a Shortcut. Build the Page That Converts.<\/strong><\/h3>\n\n\n\n

          Clicks are a commodity. Conversions are currency.<\/p>\n\n\n\n

          Your SMS landing page<\/strong> is the bridge between urgency and outcome. Between a warm lead and a lost sale.<\/p>\n\n\n\n

          So if you\u2019re investing in SMS without optimizing the destination\u2014you\u2019re not running a campaign. You\u2019re just leaking money in real time.<\/strong><\/p>\n\n\n\n

          <\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

          You\u2019re doing the hard part right\u2014getting the click.Your SMS campaign…<\/p>\n","protected":false},"author":3,"featured_media":4459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"yoast_head":"\nSMS Landing Page Tips: How to Turn Clicks Into Conversions<\/title>\n<meta name=\"description\" content=\"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMS Landing Page Tips: How to Turn Clicks Into Conversions\" \/>\n<meta property=\"og:description\" content=\"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"BLOGS\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T10:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samidha Narkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samidha Narkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/\"},\"author\":{\"name\":\"Samidha Narkar\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/3dbc0e33c6d1823902dc78d7cb840982\"},\"headline\":\"Your SMS Clicks Are Wasted Without a Landing Page That Actually Sells\",\"datePublished\":\"2025-07-04T10:34:40+00:00\",\"dateModified\":\"2025-07-29T10:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/\"},\"wordCount\":568,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/\",\"name\":\"SMS Landing Page Tips: How to Turn Clicks Into Conversions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2025-07-04T10:34:40+00:00\",\"dateModified\":\"2025-07-29T10:13:39+00:00\",\"description\":\"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/sms-landing-page\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your SMS Clicks Are Wasted Without a Landing Page That Actually Sells\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"name\":\"BLOGS\",\"description\":\"Achieve Unmatched ROI with Our Tailored Marketing Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#organization\",\"name\":\"BLOGS\",\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.mdsmedia.co.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-logo.png?fit=134%2C80&ssl=1\",\"width\":134,\"height\":80,\"caption\":\"BLOGS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/#\\\/schema\\\/person\\\/3dbc0e33c6d1823902dc78d7cb840982\",\"name\":\"Samidha Narkar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g\",\"caption\":\"Samidha Narkar\"},\"sameAs\":[\"https:\\\/\\\/mdsmedia.co.in\\\/blog\\\/wp-admin\\\/\"],\"url\":\"https:\\\/\\\/www.mdsmedia.co.in\\\/blog\\\/author\\\/samidha_mds_blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMS Landing Page Tips: How to Turn Clicks Into Conversions","description":"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/","og_locale":"en_US","og_type":"article","og_title":"SMS Landing Page Tips: How to Turn Clicks Into Conversions","og_description":"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.","og_url":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/","og_site_name":"BLOGS","article_published_time":"2025-07-04T10:34:40+00:00","article_modified_time":"2025-07-29T10:13:39+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg","type":"image\/jpeg"}],"author":"Samidha Narkar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Samidha Narkar","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#article","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/"},"author":{"name":"Samidha Narkar","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/3dbc0e33c6d1823902dc78d7cb840982"},"headline":"Your SMS Clicks Are Wasted Without a Landing Page That Actually Sells","datePublished":"2025-07-04T10:34:40+00:00","dateModified":"2025-07-29T10:13:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/"},"wordCount":568,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1","articleSection":["Newsletter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/","url":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/","name":"SMS Landing Page Tips: How to Turn Clicks Into Conversions","isPartOf":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#primaryimage"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1","datePublished":"2025-07-04T10:34:40+00:00","dateModified":"2025-07-29T10:13:39+00:00","description":"Discover what makes an effective SMS landing page. Learn best practices to turn SMS clicks into conversions with fast, mobile-first landing pages.","breadcrumb":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#primaryimage","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.mdsmedia.co.in\/blog\/sms-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mdsmedia.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Your SMS Clicks Are Wasted Without a Landing Page That Actually Sells"}]},{"@type":"WebSite","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#website","url":"https:\/\/www.mdsmedia.co.in\/blog\/","name":"BLOGS","description":"Achieve Unmatched ROI with Our Tailored Marketing Solutions","publisher":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdsmedia.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#organization","name":"BLOGS","url":"https:\/\/www.mdsmedia.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2024\/08\/cropped-logo.png?fit=134%2C80&ssl=1","width":134,"height":80,"caption":"BLOGS"},"image":{"@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mdsmedia.co.in\/blog\/#\/schema\/person\/3dbc0e33c6d1823902dc78d7cb840982","name":"Samidha Narkar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a418f9acfca123336efe53e1d71f076ad3093fa8ecbf15c8203a41e276f908a?s=96&d=mm&r=g","caption":"Samidha Narkar"},"sameAs":["https:\/\/mdsmedia.co.in\/blog\/wp-admin\/"],"url":"https:\/\/www.mdsmedia.co.in\/blog\/author\/samidha_mds_blog\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.mdsmedia.co.in\/blog\/wp-content\/uploads\/2025\/07\/Add-a-subheading-35-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/comments?post=4455"}],"version-history":[{"count":3,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/4455\/revisions"}],"predecessor-version":[{"id":4814,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/posts\/4455\/revisions\/4814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media\/4459"}],"wp:attachment":[{"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/media?parent=4455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/categories?post=4455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdsmedia.co.in\/blog\/wp-json\/wp\/v2\/tags?post=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}