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https://www.mdsmedia.co.in/blog/wp-content/uploads/2026/06/Untitled-design-38.png1024683Every business has two marketing problems: getting customers in the door and keeping them from walking out. Most marketing budgets are allocated almost entirely to the first problem while the second one quietly determines whether any of that acquisition spend actually generates lasting value. Defining Retention Marketing Retention marketing is the strategic discipline of using...