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https://www.mdsmedia.co.in/blog/wp-content/uploads/2026/09/Untitled-design-11.png1024683Acquiring a new customer is expensive. Keeping one is not — at least, not compared to the cost of constantly replacing churned customers with new ones. Yet many businesses still pour the majority of their marketing budget into acquisition while treating retention as an afterthought. One of the most consistently effective ways to shift this...