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https://www.mdsmedia.co.in/blog/wp-content/uploads/2026/07/Untitled-design-2026-07-30T152513.885.png1024683Every customer moves through distinct stages — awareness, consideration, onboarding, active use, retention, and eventually either loyalty or churn. Customer Engagement Lifecycle Management is the discipline of mapping communication and experience strategy to each of these stages deliberately, rather than treating every customer the same regardless of where they are in their journey. The core...